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The hard side of change management.


Authors of this article discuss how hard factors act as obstacles in change management. Hard factors have three characteristics: 1) Corporations can measure them in implicit and explicit ways, 2) corporations can communicate these factors both within in and outside of organizations, and 3) corporations can rapidly influence the previous elements. Authors emphasize that it is necessary for businesses to prioritize the hard factors before they can move forward and improve.


Sirkin, H. L., Keenan, P., & Jackson, A. (2005, October 1). The Hard Side of Change Management. Harvard Business Review, (October 2005). Retrieved from


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